My guest in this episode is Ben Yennie, the founder and CEO of Guerrilla Rep. Media, which is a consulting firm for media producers, helping them with business planning, financing, distribution and marketing. The Mission of Guerrilla Rep media is To Help Filmmakers build more sustainable companies from their projects.
Ben is a widely sought after speaker, and has authored THE book on the American Film Market called The Guerrilla Rep: American Film Market Distribution Success on No Budget. He’s also written a new book called The Entreprenuerial Producer: 21 Articles on Growing your Filmmaking Career.
I invited Ben to talk about the changes we’re experiencing in the film marketplace and to speak directly to the needs of faith-based filmmakers. But whether you’re in the faith-based arena or not, Ben offers a lot of valuable insight to independent filmmakers.
We have an exciting episode today, and one that may be marking a very interesting development in the film industry. Would you ever consider a faith filmmaker a voice of diversity? Well, it is, at least for a new independent film company called Mutiny Pictures. Mutiny is a new effort founded by Colleen Butler and Producer Ben Yennie, who was my guest on this podcast back in April.
Ben has been focused on helping independent filmmakers navigate the shark infested waters of Hollywood, and now he is taking the next step by forming a company that will develop, market and distribute their own projects. Colleen was part of the marketing effort of The Passion of the Christ. She’s spent many years working in marketing and development, and now she’s Head of Development at Mutiny.
In this episode we’ll spend some time getting to know Colleen, talking with her about the marketing campaign for Passion, and then Ben joins us to talk about Mutiny Pictures.